Semiotics, Part I-Signs, signifiers and signifieds
In this set of four lectures on semiotics you will be introduced to concepts such as 'sign,' 'signifier' and 'signified' and understand their relevance and importance for critical analysis of visual culture, broadly defined. You will also learn about the notion of 'reality,' 'hyperreality' and 'simulation'.
In this first lecture we will reflect on representation and meaning through the process of signification.
Task 2
Reading
Sturken, Marita and Cartwright, Lisa (2001) "Chapter 1: Images, Power, and Politics". In Practices of looking. An introduction to visual culture; Oxford: Oxford University Press, pp. 10-44.
Read this text and complete the exercises below.
1 |
Key conceptsMatch the following concepts with their definitions. |
2 |
3 |
Wall
Now find one ad from the web that you want to examine through semiotic analysis and post it on this wall. Make a note on your post about the types of values you would attach to it.